Since 2005, VEJA has been making sneakers differently infusing each stage of production with a positive impact.
The VEJA founders tell you about their vision & the brand's history:
Ever Since VEJA was created, their sneakers have always been made in the same place: the state of Rio Grande do Sul in southern Brazil. Over time, a real partnership has developed between the brand and the assembly plant.
In the clothing and fashion industries, the factory is often where all global economic dysfunction is focused: unsafe, even unsanitary working conditions, highly eroded wages and little concern for the environment.
When, after finding our cotton and rubber suppliers, VEJA was looking for a manufacturing location, Brazil was the obvious choice. The country couples robust industries with high added social value.
Workers are well-compensated and live in normal conditions. Nothing to do with Southeast Asian countries which manufacture 95% of the world's sneakers.