Nudie Jeans still follow the same agenda that we had in the beginning; producing our garments in the most sustainable and fair way possible. And back then, exactly as today, it all started with a pair of drys. Every part of every pair of jeans comes with a story. At Nudie Jeans it is important for us to tell that story and be transparent throughout the production. There are a lot of elements that need to coincide for a pair of jeans to be made. Even more so if you aim to be the most sustainable brand in the world.